Companies that outsource marketing and advertising functions often do so for strategic reasons. Some outsource all non-core functions, while others outsource higher-value activities because they lack the marketing resources to cope with rapid or sudden business changes.
Both SMBs and larger companies may realize that they lack the expertise to execute certain marketing functions successfully. When effective marketing that requires number crunching and high-level analytics is outside an organization’s purview, a specialist provider can fill the resource and human capital gap. Marketing analytics and database marketing are commonly outsourced, for example. An outsourcing provider with marketing domain expertise will be able to provide strategists, analysts, auditors, product specialists, brand managers, e-commerce professionals, content developers and other expert marketing staff. It can be expensive to source this group of high-caliber professionals internally and in a location where talent is unavailable.
Marketing efforts are becoming increasingly technology driven. Organizations often lack the necessary marketing tools, and even companies in high-tech industries may not prioritize marketing initiatives. Developing marketing tools and analytics applications can tax internal resources. Working with a specialist provider with an arsenal of marketing applications and leading-edge technology is a superior alternative. Vendors have experienced marketing staff who know how to use the right tools effectively.
Fixed labor, infrastructure and overhead costs typically account for the largest portion of an organization’s marketing budget. On top of these are the hidden costs of scaling the workforce, maintaining in-house marketing assets, and of delays caused by attrition and lack of support. Outsourced functions and projects mean better overall flexibility. A three-year database outsourcing contract, for example, is easily scalable depending on the business requirements.
Custom marketing solutions provide tangible business outcomes for clients, helping them grow profitably while reducing costs. Advertising and marketing outsourcing to established locations such as the Philippines can deliver results amid many challenges faced by organizations. Unlike traditional marketing agencies, a reliable service provider such as Twoconnect aims to be a trusted partner that delivers long-term value.