Outsourcing creative services—from content writing to graphic design to animation—is very much in-demand from companies who need to build or strengthen their brand through traditional and non-traditional forms of advertising and promotion. With fast-paced digital developments, dedicated offshore creative teams can deliver high-quality output faster at more affordable rates than onshore creative services.

Advantages in offshoring creative services to the Philippines

Establishing brand identity and promoting awareness are vital objectives in any marketing strategy. You need to have a strong presence across a variety of traditional (TV, print, radio) and non-traditional platforms (social media, online platforms, sales promotion collaterals, etc.), depending on where your target market frequents. Doing so will help attract prospects and nurture continuous engagement with your customer base.

To do this, you’ll need the expertise of a dedicated creative team to produce strong content and design for your brand. Given how fast-paced the digital marketplace can be, you’ll need their services even more if you want to keep up and grow your business.

Spending for local creative services, however, can be costly. In Australia, for example, an advertising copywriter’s salary would range somewhere between AUD$78,000 to even over AUD$100,000. It’s an indication of how much this can cut into your profit margins if you hire local talents to form your creative team. And that’s just the cost for manpower. You also have to consider the expenses for computer equipment, licensed software, and subscribing to AI platforms to quickly generate output.

Hiring a local full-service creative agency can be very expensive, especially when there are a number of unexpected revisions, new contracts for updates in the production process, and even copyrights for the created concepts.

Hiring freelancers is another option that’s more flexible financially. But as your business grows, so will your creative demands.  If you have different freelancers working on different projects under one brand without the overall supervision of a creative manager, the output may appear disjointed and off-strat. Also, keeping track of freelance contracts can be tedious and time-consuming as you always need to make sure you’re paying the right rates.

Creative Process Outsourcing (CPO) through offshore creative services is a cost-saving solution that allows you to have full control over a dedicated and highly skilled team focused only on your company’s creative requirements at much affordable rates versus local firms.

The Philippines is a globally renowned source of creative talent that provides the most qualified candidates at cost-efficient rates. Influenced by Western culture and with a solid educational background for different aspects of the creative process, the Filipino workforce is also highly proficient in writing and speaking in English. This makes collaboration more manageable so that, from the briefing to the creative execution and to the final output, you and the offshore team are perfectly aligned.

Due to the nature of the creative process, it is recommended that you outsource a whole creative team in the Philippines for a unified workflow and output, plus it saves you time and effort in coordinating. As with any offshore team, you can easily scale the size of your team depending on your creative requirements.

These are the creative services roles that are usually outsourced to the Philippines. From planning to execution, you can delegate the entire creative production to your offshore team so you can focus on your core duties in developing your business.

  • Brand Strategist
  • Creative Director
  • Art Director
  • Digital Marketing Specialist
  • Affiliate Marketing Specialist
  • Marketing Specialist
  • Marketing Manager
  • Media Planner/Buyer
  • Managing Director
  • Production Manager
  • Traffic Managers
  • Web/Digital Designer
  • Graphic Designer
  • Multimedia Designer/Artist
  • 3D Designer/Artist
  • Animation Specialist / Animator
  • Content Writer/Creator
  • Content Editor
  • Content Management Specialist
  • Web Developer
  • Copywriter
  • Video Editor
  • Project/Account Manager
  • Production Coordinator / Assistant

Offshore Creative Services Structure

As with any offshore team, you can easily scale the size of your creative services team depending on your requirements.

A small creative services team would be composed of:

  • Creative Manager/Director
  • Brand Strategist
  • Digital Marketing Specialist
  • Web Developer
  • Graphic Artist
  • Copywriter

Whereas a larger team would require the services of the following:

  • Managing Director
  • Account Manager
  • Creative Manager
  • Digital Marketing Specialist
  • Web Developer
  • Web Designer (UI/UX)
  • Graphic/Multimedia Artist
  • Content Writer/Editor
  • Copywriter
  • Production Coordinator

Creative Services Manager

A creative manager will supervise the progress of the entire creative process—from briefing to execution—and give directions to the team so that the output is aligned to your marketing strategy and complies with your company’s standards. They will also help select the right members for the creative team.

Web Developer

From a creative standpoint, the web developer will coordinate with the creative manager, digital marketing specialists and UX/UI specialists to design the website and its functions. They also need to test and maintain the site, making sure that it’s user-friendly in various devices and maintaining its operating functions. The artwork and content will come from the graphic designers and copywriters/content writers.

Digital Marketing Specialist

A digital marketing specialist is in charge of running media campaigns for online and social media platforms to encourage customer engagement. They must know how to apply search engine optimization (SEO) techniques, paid search (PPC) options, plan media placements, interpret digital analytics, study trends, manage social media accounts, and provide insight on how to best optimize the brand’s digital platforms.

Copywriter

Copywriters provide the words to engage customers so they can learn more about your business and how they can benefit from what you’re offering which will, in turn, encourage purchase. They provide the written content for all kinds of marketing materials from print to digital.

Copywriters must have a strong command of the English language, with exceptional grammar and flawless spelling. They must also be imaginative in writing with different tones of voice for different clients and markets. They must also be flexible to write for short- or long-form copy

Graphic/Web Designer

Graphic/web designers create the overall visual design (artwork, layout and copy styles) of the brand’s identity. Based on brand guidelines and design concepts, they produce illustrations, create style guide standards—including font suites and colour palettes—and other visual details that will be applied across all forms of communication for a distinct and consistent look.

When assembling your offshore team, it is advisable to invest in experienced creative staff in the beginning. It will still be less expensive than hiring a locally based agency and your offshore staff already have the expertise and insight to perform their work immediately to fulfil your marketing objectives.

If you wish to outsource a dedicated team for creative services, Twoconnect can provide you with an excellent offshore staff and the best facilities to suit your business requirements.

Recruiting the most qualified skilled workers, performance management and employee engagement, providing IT infrastructure and well-maintained work spaces—we can take care of that for you.

 Twoconnect’s offshoring operations in the Philippines will give you tremendous benefits in terms of cost efficiency as you can save up to 70% on labour expenses while having full control over your offshore staff that supports your business endeavours.